Shared with permission from its original author Sean Campbell
Some food for thought when next time we are considering purchasing a book and wanting to get it as cheap as possible.
Many authors spend a year or more working on their books. If they're also the publisher, they'll be out of pocket for many, often large, sunk costs like editing, cover art, formatting, image and font licences, and much more.
If they're traditionally published, they're probably getting a smaller proportion than in this image (think 8% on a paperback, 12.5% on a hardback, 25% of the net on an eBook and you're in the ballpark) so you can assume the image below represents the best-case scenario for most authors.
Amazon take 30-65% (and in some cases charge a digital delivery fee). If you pay 99p, the author gets 35p. If you pay £1.99, the higher royalty rate kicks in (and so does the digital delivery fee which is typically a few pence) so these estimates are slightly on the high side.
There is a higher rate for "countdown sales" at 70% or 70p on a 99p eBook but that's very limited.
We're seeing a huge number of authors put box sets out for 99p lately. If they're giving you a 7 book box set for your 99p, they're effectively earning FIVE PENCE per book which is, obviously, ridiculous.
So please, if you can afford to do so, pay full price occasionally. It's still likely to be cheap as chips but it'll be slightly less likely to make the author's landlord/ bank manager cry.
There's a big list of authors available on CrimeFictionAddict.com if you don't know who to try.
(and yes, I know it's the old pound coin!)
For anyone using screen assist technology, the image shows a "You pay, the author gets" graphic denoting that the author gets 35p for a £1 book, £1.40 for a £2 book, and £2 for a £3 book.
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